Archive for the ‘Blog’ Category

  • Thru|Lines Project Update: Jan 2012

    Sunday, January 22nd, 2012

    We’ve been hard at work shooting and editing. We have now followed 15 people out of a total of 24 and we’re starting post production. We’ve also completely redesigned and relaunched ThruLines.com.

    In the past few months we’ve been working with a number of artists and I’d like to take this time to talk about them a bit…

    Amanda Gookin has come on board as our composer and has created a beautiful piece to accompany the final installation. Please visit her at http://www.amandagookin.com.

    Ellie Balk (one of our subjects) is a muralist out of Brooklyn. We followed Ellie last summer during a live performance art piece she was performing for Sing For Hope in Prospect Park. Ellie is currently doing some wonderful original art for Thru|Lines. Check out Ellie’s work at http://www.elliebalk.com.

    Be sure to follow Thru|Lines on Facebook at http://www.facebook.com/thrulines!

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  • Announcing Thru|Lines – A Documentary Video Installation

    Saturday, March 26th, 2011

    Thru|Lines Documentary

    Thru|Lines

    24 New Yorkers. On 24 Screens. 1 Day.

    Thru|Lines is a ‘day-in-the-life-of’ documentary with a twist. The viewer will experience 24 people simultaneously on 24 small screens.

    It’s part documentary and part art installation.

    Our goal is to find an art gallery or museum that will serve as a home to this project.

    We hope to convey the moments of humanity and synchronicity of our 24 subjects as they live a day of their lives, creating, working, and traveling. Throughout the piece, we intend to sync up moments when everyone is riding the subway or eating, catching them in the moments that we all experience regardless of our status in society.

    We are shooting entirely on Canon DSLR’s and we’ve painstakingly followed the lives of 5 people so far:

    A US State Senator as he deals with the closing of a hospital while attending multiple Chinese New Year celebrations.
    A photographer as he shoots the cover of his own self published magazine.
    A theater director as she oversees the final day of set construction for her staging of Macbeth.
    An enterprising young woman as she loads her food truck and makes fresh juice on the hottest day of 2010.
    A sensual dancer as she preps and rehearses a self-choreographed dance piece.

    Who will be next?

    If you are interested in applying to be a subject of this piece, please contact us at info@projectpause.com with a short bio and why you would like to be a part of this project.

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  • ProjectPause.com is live!

    Friday, September 10th, 2010

    Welcome to the new ProjectPause.com website!

    Have you ever been to Governor’s Island? I highly recommend a trip out by ferry if you haven’t. In fact, the idea for Project Pause came from discussions while on a bike ride around Governor’s Island. We were talking about how difficult it can be to find one’s way in the new digital mediums. Between Facebook, Twitter, Foursquare and traditional marketing it’s easy to get lost quickly and spend a lot of money.

    Take Pay-Per-Click campaigns as an example. I’ve personally seen clients lose lots of money on Google and Facebook PPC campaigns that were not optimized and/or incorrectly set up. It’s unbelievable easy to spend exorbitant amounts when you don’t know what you’re doing.

    Our combined experience at Project Pause allows us to see any project or initiative from many different angles. We’ve got years of experience in video production, web site design, SEO and various online marketing initiatives. Our methodology involves looking at the big picture and moving forward with highly creative, integrated initiatives that build brand, unify messaging and deliver quality products across the board.

    Our name comes from that initial stage of work: pausing to take it all in and working with our clients to determine the best next-steps to accomplish their goals.

    Project Pause.

    Thanks for reading and please take a moment to check out our work and services. Consultation is free and I think you’ll find that we’ve got a little something for everyone.

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